Khadi and Village Industries Commission’s (KVIC) firmness has forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of Khadi. In a statement, KVIC has said that the development comes in the wake of KVIC serving legal notices to over 1,000 firms using the brand name Khadi India to sell their products and causing damage to its reputation and loss of work to Khadi artisans. It said, Khadi Global has also discontinued using its website http://www.khadiglobalstore.com and also removed its social media pages on Twitter, Facebook and Instagram. They have sought a 10-day span to remove all such contents and products using the brand name Khadi. KVIC Chairman Vinai Kumar Saxena said the KVIC has given violators the option of either stop selling products in the name of Khadi or legal action will be initiated for recovery of heavy damages. These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name Khadi.
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