The central government has stepped up its steps to protect customers from fake reviews of products and services on online sales platforms. According to the report, the government will come up with SOPs to protect the consumers. The government has also sought advice from other concerned parties including e-commerce companies in this regard.
Rohit Kumar Singh, Secretary, Ministry of Consumer Affairs, held a meeting on the issue with e-commerce companies and other stakeholders. According to the report, the Consumer Affairs Ministry discussed the issue of curbing the tendency of misleading potential customers with fake reviews during a virtual meeting with the Advertising Standards Council of India (ASCI). After the meeting, the government said on Saturday that for the safety of customers, it will develop a format to stop posting of fake reviews of products and services on online sales platforms.
Companies will also have to tell how the review was selected: Ministry
Secretary, Ministry of Consumer Affairs, Rohit Kumar Singh said that ensuring the credibility of customers posting their reviews about products and services on e-commerce websites and fixing the website’s accountability are two important aspects of this issue. . Also, e-commerce companies will also have to explain how they select the most relevant reviews in a fair and transparent manner.