Fashion brand Benetton has partnered Timex India to launch a line of fashion watches for men, women and kids in the Indian market. Under this strategic partnership, Benetton will provide creative inputs as part of the licensing deal and Timex will spearhead the overall design, manufacturing and distribution. With this, Benetton has entered into the watches segment that is currently dominated by Tata Group-owned Titan Company in the country. According to Benetton, the collaborative collection will be launched in the second quarter of this financial year. The portfolio will comprise sporty to sustainable watches for youth and kids.
