Zomato, the popular food delivery platform, has announced the launch of ‘Zomato Food Trends,’ a data platform that will now be accessible to restaurant partners and the public.
Zomato Food Trends is an open platform that can be accessed by anyone, free of charge. It utilizes data from millions of transactions across numerous cities in India to provide valuable insights.
According to a statement by Zomato, restaurant partners can utilize these insights to tailor their strategies and make data-driven decisions, ultimately enhancing their success.
The platform enables restaurant partners to analyze various aspects such as demand and supply gaps at a local level, price distribution, and trends for different dishes or cuisines. They can also compare the demand and supply for multiple dishes or cuisines. Armed with these insights, restaurants can make informed decisions about pricing, menu items, and locations.
This will empower both existing and new restaurant partners to adopt a data-driven approach when making decisions.
In recent years, the restaurant industry in India has undergone significant transformations to meet the ever-changing market demands and evolving consumer preferences. This evolution has seen a blend of traditional and international cuisine gaining popularity side by side.