The Income Tax Department rolls out ‘PRARAMBH 2026’, a nationwide awareness campaign on the Income Tax Act, 2025. This multimedia initiative, spanning print, radio, television, outdoor, digital and social media, has been designed to build awareness about the key features of the new Act, which is set to come into effect from 01.04.2026.

  • The post announces the launch of “PRARAMBH 2026,” a nationwide multimedia campaign by India’s Income Tax Department to educate taxpayers on the Income Tax Act, 2025, which replaces the 1961 Act and takes effect April 1, 2026.
  • The attached poster promotes a live launch event today at 4:30 PM in New Delhi’s Vigyan Bhawan, featuring Finance Minister Nirmala Sitharaman and Minister of State Pankaj Chaudhary, with a provided streaming link for remote viewing.
  • The new Act simplifies tax provisions, introduces a “Tax Year” concept for clearer fiscal periods, enhances digital filing requirements, and maintains existing tax rates while promoting the default new regime to reduce compliance burdens, based on official government summaries.

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