Data-Driven NUDGE Campaign for Taxpayers in 2025–26

A data-driven NUDGE campaign for AY 2025–26 has been launched to encourage taxpayers to voluntarily review potentially ineligible deduction/exemption claims identified via risk analytics. This advisory outreach fosters a trust-first approach, promoting voluntary corrections when necessary. Further details can be found in the Press Release.

by TaxConcept December 23, 2025December 23, 2025

Launch of a data-driven NUDGE campaign for AY 2025–26 encouraging taxpayers to voluntarily review deduction/exemption claims identified as potentially ineligible through risk analytics.

The outreach is advisory and reflects a trust-first approach, enabling voluntary correction, wherever required.

Details in the Press Release:

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