Prime Minister Narendra Modi will launch a campaign on Jan Andolan for COVID-19 Appropriate Behaviour tomorrow on Twitter. The campaign will be launched in view of the upcoming festivals and winter season as well as the opening up of the economy. The campaign will be launched with the aim to encourage People’s Participation -Jan Andolan. It endeavours to be a Low Cost High Intensity Campaign with the Key Messages of ‘Wear Mask, Follow Physical Distancing, Maintain Hand Hygiene’ During the launch, COVID-19 Pledge will be taken by all. On this occasion, a coordinated media campaign across platforms for effective outreach and impact will also be launched. A Concerted Action Plan will also be implemented by Central Government Ministries and Departments and State Governments and Union
Territories with region specific targeted communication in high case-load districts. Special focus will be laid on simple and easily understandable messages to reach every citizen. Proper dissemination of cautionary measures on all media platforms throughout the country will be put
out. Banners, posters, hoardings, wall paintings and electronic display boards will also be utilised for proper dissemination of the health guidelines including usage of masks, maintaining do-gaz ki doori and ensuring face and hand hygiene among the citizens.
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