FITTR launches 13th transformation Challenge

FITTR, one of the world’s largest community- first online health and fitness brands, has announced the launch of the 13th edition of its Transformation Challenge. This edition of challenge introduces three categories: Individual, Partner and Senior. The winners across these categories will be rewarded with exciting cash prizes. The 12 week challenge will be hosted on the Fittr app around the theme of #AbNahiTohKab, urging people to stop procrastinating and begin their fitness journey now.

The individual category is further divided into two sub categories- Male and Female. Winners under these sub categories will receive a cash reward of INR 3 lakh each, while the runner ups will INR 1 lakh each. Similarly, winners under Partner and Senior categories will receive a cash reward of INR 1 lakh each and runner ups will receive INR 50,000 each. The partner category is open for any two individuals joining the challenge as a pair, while the Senior category is open to people above 50 years of age.

As a part of the challenge the participants are required to upload a video every week in the suggested format to showcase their week on week progress. The aim of the Transformation Challenge is to push boundaries and work towards bringing out a fitter and healthier version of oneself. The participants are evaluated on multiple factors such as muscle gain, fat loss, and consistency from the past transformation challenges. People, who are 18 years and above can participate in these challenges from across the world, without any registration fees. This year the grand prize of INR 1crore will be awarded to the top performer across all the editions of the Transformation Challenge that will take place in 2021.