Bank of Baroda today announced the launch of bob World Gold – a new feature on its bob World mobile banking platform designed especially for seniors and the elderly.

bob World Gold is a unique digital banking platform that has been designed especially for this demographic and provides its senior customers with a simple, smooth and secure mobile banking experience.

Features of bob World Gold:

Simple and Easy User Interface: A minimalistic design and simple infographics supported by easy-to-navigate screens and ready-to-assist voice-based search service, provided right on the dashboard.

Customization: bob World Gold is customized to understand the preferences of senior citizen customers with relevant and favorite menu options.

Preferential research-based service: bob World Gold is customized specifically for senior citizens (60 years and above) and provides a new revamped dashboard with larger icons and fonts, better-contrasting colors with special attention given to helping text, tooltips, and navigation.

The bob World Gold feature is available on both Android and iOS.