Amazon has unveiled its latest innovation, Alexa+, an enhanced version of its AI-powered digital assistant, now accessible via the web. Announced at CES 2026 in Las Vegas, the official launch of Alexa.com is now rolling out to Alexa+ Early Access customers, transforming the way users interact with their smart assistant online. This new platform allows customers to engage with Alexa+ similarly to other AI chatbots like ChatGPT and Google’s Gemini.
Why Alexa+ is Essential for Modern Life
With over 600 million Alexa-powered devices sold worldwide, including the popular Echo smart speakers and screens, Amazon recognizes that to stay competitive, it must ensure Alexa+ is available everywhere – not just in the home, but also on mobile devices and the web. This strategic expansion means that users can interact with Alexa+, even without a physical device at home.
Enhanced Mobile Experience
In addition to the web experience, Amazon is revamping its Alexa mobile app. The updated app will now feature a more “agent-forward” experience, emphasizing a chatbot-style interface on the homepage. While chatting with Alexa was previously possible, this update shifts the focus to a more seamless conversational experience, allowing users to engage more naturally.
Key Features of Alexa.com
On the Alexa.com website, users can utilize Alexa+ for a variety of tasks, including:
- Exploring complex topics
- Creating content
- Making trip itineraries
Amazon aims to distinguish Alexa+ from other AI assistants by catering to family needs in the home. Key functionalities include:
- Controlling smart devices
- Updating family calendars and to-do lists
- Making dinner reservations
- Adding grocery items to Amazon Fresh or Whole Foods carts
- Finding and saving recipes
- Planning family movie nights with personalized recommendations
Integration with Popular Services
Recently, Amazon has enhanced Alexa+ by integrating with various services such as Angi, Expedia, Square, and Yelp. These additions complement existing partnerships with apps like Fodor’s, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber, further expanding the capabilities of Alexa+.
User-Friendly Navigation
The Alexa.com website features a navigation sidebar that provides quick access to frequently used Alexa features. Users can easily resume tasks such as:
- Setting the thermostat
- Checking calendars for upcoming appointments
- Reviewing shopping lists
With these exciting updates and features, Amazon’s Alexa+ is set to redefine the way families manage their daily lives, making it an indispensable assistant in today’s digital world. Stay ahead of the curve by exploring all that Alexa+ has to offer at Alexa.com!
Frequently asked questions
1. How do customers get early access to Alexa+?
To learn more about Alexa+ Early Access, click here. We are rolling out Alexa+ Early Access to US customers who own or purchase a compatible Echo or Fire TV device. If you want access sooner, you can purchase a new eligible Echo, Fire TV or Fire Tablet device which will come with Alexa+ Early Access when you set up your device. Certain refurbished or used devices do not qualify. Learn about Alexa+ set up with your device purchase here. Customers can also request Alexa+ access when they sign up with their personal email account. Customers will be notified via email and through device notifications once access is granted. We will expand Early Access to more customers over time. Once you join Alexa+ Early Access, Alexa+ will start working across all your compatible Echo devices, Fire TV, Fire tablets and the Alexa app.
2. What devices are compatible with Alexa+?
Alexa+ Early Access will work across various Echo devices, Fire TV and Fire tablets, including certified refurbished and used devices. Learn more about what device you have here.
- Alexa+ will work on most Echo devices. Certain older generation Echo devices will continue to use the original Alexa and include Echo Dot 1st Gen, Echo 1st Gen, Echo Plus 1st Gen, Amazon Tap, Echo Show 1st Gen, Echo Show 2nd Gen, and Echo Spot 1st Gen.
- Compatible Fire TV devices include Fire TV Cube (3rd Gen), Fire TV Stick 4K Max (2nd Gen), and Fire TV Stick 4K (2nd), Fire TV Omni Mini-LED Series, Fire TV Omni QLED Series, Fire TV 4-Series, Fire TV 2-Series, Panasonic W95, Panasonic Z85A, Panasonic Z95A, Panasonic Z95B, and Hisense U6.
- Fire tablets running Fire OS 8 or higher are compatible with Alexa+, including Fire HD 8, Fire HD 8 plus 12th Gen, Fire HD 10, 13th Gen, and Fire Max 11, 13th Gen. Please note that Alexa+ is not available in Kids mode on Fire tablets.
- Currently, Alexa+ is not supported on Amazon Astro, but we look forward to expanding to additional devices in the future.
3. What languages is Alexa+ available in?
Alexa+ is currently only available in English for customers in the US. Device language must be set to “English United States” to use Alexa+ on your device. To change your language settings, go to the Alexa app, or on-device by going to Settings > Device options > Device Language.
4. Can my child access Alexa+ on their web browser?
No. Child profiles are not currently supported on the browser version of Alexa+. Parents can give their children access to Alexa+ experiences for kids by turning on Amazon Kids or enabling a Voice ID on their Kids Edition Echo devices or other compatible Echo devices.
5. Can I use my voice to talk to Alexa+ on my browser?
At this time, you can type to Alexa+ on your browser, but you cannot use your voice to talk. If you prefer to use your voice, you can talk to Alexa on your compatible Alexa-enabled devices or in the Alexa app.
6. Does Alexa+ on browser have the same features as on device?
Alexa+ on browser is in Early Access and features will be released on a rolling basis. Playing Music and Smart Home features are not supported with Alexa on your browser at this time. Alexa may not get everything right, and we value feedback from everyone who participates. Just say “I have feedback” in the chat bar.
7. What is the cost of Alexa+ on your browser?
Alexa+ on your browser is available to customers using Alexa+. Alexa+ will be free during Early Access. After Early Access ends, you will not be automatically charged and Alexa+ will be free with your Prime membership. For non-Prime customers, you can sign up for Alexa+ for $19.99/month.